Helvetica

Helvetica is the most recognisable typeface on our globe. But is it a modernist masterpiece portraying typeface perfection, or the monolithic McDonalds of graphic design? Designers either hate it or love it and throughout the film I noticed a slight trend.

Helvetica Lovers are so passionate about the typeface. It was their paradise of the perfected alphabet and if anyone tried to tell them otherwise, they would proudly protect Helvetica from all evil with their mighty sheild of love. Also the majority of the Helvetica Lovers who were interviewed were at the birth of Helvetica and watched it grow in to what it is today. The Helvetica Lover folk were all rather humourous and old. [Period].

Helvetica Haters would be described to the older generation as "Lil' Punx" all about breaking the law (of design) and going against typeface history. These rebels loathed the the clean cut font, nothing in the world could be more un-attractive. However the Helvetica Haters who were interviewed were all much younger and were bought up with computer design rather than rockin' it free hand and old school.

Between the two there is quite a contrast, and as for me, I don't know where I sit - or I do, but it is more a personal opinion.

Helvetica was an interesting film and I do suggest you see it if you are in to graphic design and/or enjoy documentries. Just beaware, once you leave the theatre you will start seeing Helvetica everywhere!

Wellington - Paramovnt
Saturday 29 March, 1230

Auckland - Academy Cinemas
Sunday 6 April, 1130
Tuesday 8 April, 1815
Thursday 10 April, 1430
Thursday 17 April, 1630

Christchurch - Rialto Cinemas
Saturday 26 April, 1145
Tuesday 29 April, 1830

Dunedin - Regent Theatres
Sunday 4 May, 1145
Monday 5 May, 1815